In a nutshell

Dive into the real heart of Edinburgh, where legend comes to life: Johnnie Walker Princes Street! More than a simple tour, it'll be a unique multi-sensory experience. A journey through history and innovation, with some unforgettable tastings.

Main stops

Explore the new icon of Scotch whiskey.
Enjoy a multi-sensory experience with tastings.
Exclusive shopping.

The programme

Welcome to the Princes Street Experience, where the past meets the future in a riot of flavors and traditions. Get ready to discover how the rebellious spirit of Johnnie Walker transformed a small brewery into a global icon (but did you know that Johnnie himself was teetotal?!).

It'll be a journey that overwhelms your senses: sounds, colors and aromas are interwoven in an engaging story, ready to draw you into the legend of the brand.

And then, there are the drinks: three masterpieces created just for you, which celebrate the art of blending and the passion for impeccable flavor.

And if that's not enough, you'll also find plenty of merchandise, for an exclusive shopping experience: from limited-edition bottles to unique gadgets.

Good to know

The legal drinking age is 18 in the United Kingdom.